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    Το καλύτερο οικονομικό τρίμηνο της Apple στην ιστορία της είναι πλέον γεγονός!!

    Η Apple πριν από λίγο ανακοίνωσε τα οικονομικά αποτελέσματα για το Q1 του 2018 δείχνοντας το πως τα πήγε η εταιρεία τους τελευταίους 3 μήνες. Για ακόμη μια φορά η Apple κατάφερε να ξεπεράσει όλες τις προβλέψεις σημειώνοντας $88.3 δις κέρδη και πωλήσεις 77.3 εκατομμυρίων iPhones και 77.3 εκατομμυρίων iPads.

    Πιο αναλυτικά είχαμε:

    • Κέρδη: $88.3 δις σε σύγκριση με $78.4 δις την ίδια περίοδο πέρυσι
    • iPhones: 77.3 εκατομμύρια συσκευές σε σύγκριση με 78.3 εκατομμύρια συσκευές πέρυσι την ίδια περίοδο
    • iPads: 13.2 εκατομμύρια συσκευές σε σύγκριση με 13.1 εκατομμύρια συσκευές πέρυσι την ίδια περίοδο
    • Macs: 5.1 εκατομμύρια συσκευές σε σύγκριση με 5.37 εκατομμύρια συσκευές πέρυσι την ίδια περίοδο

    Τα πρώτα σχόλια του Tim Cook:

    “Είμαστε απίστευτα ενθουσιασμένοι που σήμερα ανακοινώνουμε το μεγαλύτερο από άποψη κερδών και πωλήσεων οικονομικό τρίμηνο στην ιστορία της Apple κάτι το οποίο οφείλετε σε μεγάλο βαθμό και στην έλευση των νέων iPhone συσκευών μας. Το iPhone X ξεπέρασε όλες τις προσδοκίες μας και είναι η συσκευή αυτή με τις περισσότερες πωλήσεις από την στιγμή που κυκλοφόρησε τον Νοέμβριο. Ένα ακόμη ρεκόρ είναι και οι ενεργές συσκευές μας που έφτασαν τον φανταστικό αριθμό των 1.3 δις σε όλο τον κόσμο. Αυτό σημαίνει μια άνοδο 30% μέσα σε μόλις 2 χρόνια κάτι που δείχνει με τον καλύτερο τρόπο το πόσο δημοφιλή είναι τα προϊόντα και οι υπηρεσίες μας καθώς και το πόσο πιστούς καταναλωτές έχουμε”

    Apple Reports First Quarter Results

    REVENUE AND EPS HIT NEW ALL-TIME RECORDS ACTIVE INSTALLED BASE OF DEVICES REACHES 1.3 BILLION IN JANUARY

    CUPERTINO, Calif.–(BUSINESS WIRE)–Apple® today announced financial results for its fiscal 2018 first quarter ended December 30, 2017. The Company posted quarterly revenue of $88.3 billion, an increase of 13 percent from the year-ago quarter and an all-time record, and quarterly earnings per diluted share of $3.89, up 16 percent, also an all-time record. International sales accounted for 65 percent of the quarter’s revenue.

    “We’re thrilled to report the biggest quarter in Apple’s history, with broad-based growth that included the highest revenue ever from a new iPhone lineup. iPhone X surpassed our expectations and has been our top-selling iPhone every week since it shipped in November,” said Tim Cook, Apple’s CEO. “We’ve also achieved a significant milestone with our active installed base of devices reaching 1.3 billion in January. That’s an increase of 30 percent in just two years, which is a testament to the popularity of our products and the loyalty and satisfaction of our customers.”

    “Thanks to great operational and business performance, we achieved all-time record profitability during the quarter, with EPS up 16 percent,” said Luca Maestri, Apple’s CFO. “Cash flow from operations was very strong at $28.3 billion, and we returned $14.5 billion to investors through our capital return program.”

    Apple is providing the following guidance for its fiscal 2018 second quarter:

    • revenue between $60 billion and $62 billion • gross margin between 38 percent and 38.5 percent • operating expenses between $7.6 billion and $7.7 billion • other income/(expense) of $300 million • tax rate of approximately 15 percent

    Apple’s board of directors has declared a cash dividend of $0.63 per share of the Company’s common stock. The dividend is payable on February 15, 2018 to shareholders of record as of the close of business on February 12, 2018.

    Apple will provide live streaming of its Q1 2018 financial results conference call beginning at 2:00 p.m. PST on February 1, 2018 at www.apple.com/investor/earnings-call/. This webcast will also be available for replay for approximately two weeks thereafter.

    This press release contains forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include without limitation those about the Company’s estimated revenue, gross margin, operating expenses, other income/(expense), tax rate, and plans for return of capital. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation: the effect of global and regional economic conditions on the Company’s business, including effects on purchasing decisions by consumers and businesses; the ability of the Company to compete in markets that are highly competitive and subject to rapid technological change; the ability of the Company to manage frequent product introductions and transitions, including delivering to the marketplace, and stimulating customer demand for, new products, services and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing and product mix, and increases in component and other costs could have on the Company’s gross margin; the dependency of the Company on the performance of distributors of the Company’s products, including cellular network carriers and other resellers; the inventory and other asset risks associated with the Company’s need to order, or commit to order, product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components, services and new technologies essential to the Company’s business, including components and technologies that may only be available from sole or limited sources; the dependency of the Company on manufacturing and logistics services provided by third parties, many of which are located outside of the U.S. and which may affect the quality, quantity or cost of products manufactured or services rendered to the Company; the effect of product and service quality problems on the Company’s financial performance and reputation; the dependency of the Company on third-party intellectual property and digital content, which may not be available to the Company on commercially reasonable terms or at all; the dependency of the Company on support from third-party software developers to develop and maintain software applications and services for the Company’s products; the impact of unfavorable legal proceedings, such as a potential finding that the Company has infringed on the intellectual property rights of others; the impact of changes to laws and regulations that affect the Company’s activities, including the Company’s ability to offer products or services to customers in different regions; the ability of the Company to manage risks associated with its international activities, including complying with laws and regulations affecting the Company’s international operations; the ability of the Company to manage risks associated with the Company’s retail stores; the ability of the Company to manage risks associated with the Company’s investments in new business strategies and acquisitions; the impact on the Company’s business and reputation from information technology system failures, network disruptions or losses or unauthorized access to, or release of, confidential information; the ability of the Company to comply with laws and regulations regarding data protection; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other business interruptions that could disrupt supply or delivery of, or demand for, the Company’s products; financial risks, including risks relating to currency fluctuations, credit risks and fluctuations in the market value of the Company’s investment portfolio; and changes in tax rates and exposure to additional tax liabilities. More information on these risks and other potential factors that could affect the Company’s financial results is included in the Company’s filings with the SEC, including in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s most recently filed periodic reports on Form 10-K and Form 10-Q and subsequent filings. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

    Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

    NOTE TO EDITORS: For additional information visit Apple Newsroom (www.apple.com/newsroom), or call Apple’s Media Helpline at (408) 974-2042.

    © 2018 Apple Inc. All rights reserved. Apple and the Apple logo are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

    Apple Inc.CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited)

    (In millions, except number of shares which are reflected in thousands and per share amounts)

    Three Months Ended
    December 30,2017 December 31,2016
    Net sales $ 88,293 $ 78,351
    Cost of sales (1) 54,381 48,175
    Gross margin 33,912 30,176
    Operating expenses:
    Research and development (1) 3,407 2,871
    Selling, general and administrative (1) 4,231 3,946
    Total operating expenses 7,638 6,817
    Operating income 26,274 23,359
    Other income/(expense), net 756 821
    Income before provision for income taxes 27,030 24,180
    Provision for income taxes 6,965 6,289
    Net income $ 20,065 $ 17,891
    Earnings per share:
    Basic $ 3.92 $ 3.38
    Diluted $ 3.89 $ 3.36
    Shares used in computing earnings per share:
    Basic 5,112,877 5,298,661
    Diluted 5,157,787 5,327,995
    Cash dividends declared per share $ 0.63 $ 0.57
    (1) Includes share-based compensation expense as follows:
    Cost of sales $ 252 $ 229
    Research and development $ 646 $ 589
    Selling, general and administrative $ 398 $ 438
    Apple Inc.CONDENSED CONSOLIDATED BALANCE SHEETS (Unaudited)

    (In millions, except number of shares which are reflected in thousands and par value)

    December 30,2017 September 30, 2017
    ASSETS:
    Current assets:
    Cash and cash equivalents $ 27,491 $ 20,289
    Short-term marketable securities 49,662 53,892
    Accounts receivable, less allowances of $59 and $58, respectively 23,440 17,874
    Inventories 4,421 4,855
    Vendor non-trade receivables 27,459 17,799
    Other current assets 11,337 13,936
    Total current assets 143,810 128,645
    Long-term marketable securities 207,944 194,714
    Property, plant and equipment, net 33,679 33,783
    Goodwill 5,889 5,717
    Acquired intangible assets, net 2,149 2,298
    Other non-current assets 13,323 10,162
    Total assets $ 406,794 $ 375,319
    LIABILITIES AND SHAREHOLDERS’ EQUITY:
    Current liabilities:
    Accounts payable $ 62,985 $ 49,049
    Accrued expenses 26,281 25,744
    Deferred revenue 8,044 7,548
    Commercial paper 11,980 11,977
    Current portion of long-term debt 6,498 6,496
    Total current liabilities 115,788 100,814
    Deferred revenue, non-current 3,131 2,836
    Long-term debt 103,922 97,207
    Other non-current liabilities 43,754 40,415
    Total liabilities 266,595 241,272
    Commitments and contingencies
    Shareholders’ equity:
    Common stock and additional paid-in capital, $0.00001 par value: 12,600,000 shares authorized; 5,081,651 and 5,126,201 shares issued and outstanding, respectively 36,447 35,867
    Retained earnings 104,593 98,330
    Accumulated other comprehensive income/(loss) (841 ) (150 )
    Total shareholders’ equity 140,199 134,047
    Total liabilities and shareholders’ equity $ 406,794 $ 375,319
    Apple Inc.CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited)

    (In millions)

    Three Months Ended
    December 30, 2017 December 31, 2016
    Cash and cash equivalents, beginning of the period $ 20,289 $ 20,484
    Operating activities:
    Net income 20,065 17,891
    Adjustments to reconcile net income to cash generated by operating activities:
    Depreciation and amortization 2,745 2,987
    Share-based compensation expense 1,296 1,256
    Deferred income tax expense/(benefit) (33,737 ) 1,452
    Other (11 ) (274 )
    Changes in operating assets and liabilities:
    Accounts receivable, net (5,570 ) 1,697
    Inventories 434 (580 )
    Vendor non-trade receivables (9,660 ) (375 )
    Other current and non-current assets (197 ) (1,446 )
    Accounts payable 14,588 2,460
    Deferred revenue 791 42
    Other current and non-current liabilities 37,549 2,124
    Cash generated by operating activities 28,293 27,234
    Investing activities:
    Purchases of marketable securities (41,272 ) (54,272 )
    Proceeds from maturities of marketable securities 14,048 6,525
    Proceeds from sales of marketable securities 16,801 32,166
    Payments made in connection with business acquisitions, net (173 ) (17 )
    Payments for acquisition of property, plant and equipment (2,810 ) (3,334 )
    Payments for acquisition of intangible assets (154 ) (86 )
    Payments for strategic investments, net (94 )
    Other 64 (104 )
    Cash used in investing activities (13,590 ) (19,122 )
    Financing activities:
    Payments for taxes related to net share settlement of equity awards (1,038 ) (629 )
    Payments for dividends and dividend equivalents (3,339 ) (3,130 )
    Repurchases of common stock (10,095 ) (10,851 )
    Proceeds from issuance of term debt, net 6,969
    Change in commercial paper, net 2 2,385
    Cash used in financing activities (7,501 ) (12,225 )
    Increase/(Decrease) in cash and cash equivalents 7,202 (4,113 )
    Cash and cash equivalents, end of the period $ 27,491 $ 16,371
    Supplemental cash flow disclosure:
    Cash paid for income taxes, net $ 3,551 $ 3,510
    Cash paid for interest $ 623 $ 497
    Apple Inc.
    Q1 2018 Unaudited Summary Data
    (Units in thousands, Revenue in millions)
    Q1 2018 Q4 2017 Q1 2017 Sequential Change Year/Year Change
    Reportable Segments Revenue Revenue Revenue Revenue Revenue
    Americas $35,193 $23,099 $31,968 52% 10%
    Europe 21,054 13,009 18,521 62% 14%
    Greater China 17,956 9,801 16,233 83% 11%
    Japan 7,237 3,858 5,766 88% 26%
    Rest of Asia Pacific 6,853 2,812 5,863 144% 17%
    Total Apple $88,293 $52,579 $78,351 68% 13%
    Q1 2018 Q4 2017 Q1 2017 Sequential Change Year/Year Change
    Product Summary Units Revenue Units Revenue Units Revenue Units Revenue Units Revenue
    iPhone (1) 77,316 $61,576 46,677 $28,846 78,290 $54,378 66% 113% – 1% 13%
    iPad (1) 13,170 5,862 10,326 4,831 13,081 5,533 28% 21% 1% 6%
    Mac (1) 5,112 6,895 5,386 7,170 5,374 7,244 -5% – 4% – 5% – 5%
    Services (2) 8,471 8,501 7,172 0% 18%
    Other Products (1)(3) 5,489 3,231 4,024 70% 36%
    Total Apple $88,293 $52,579 $78,351 68% 13%
    (1) Includes deferrals and amortization of related software upgrade rights and non-software services.
    (2) Includes revenue from Digital Content and Services, AppleCare, Apple Pay, licensing and other services. Services revenue in the fourth quarter of 2017 included a favorable one-time adjustment of $640 million due to a change in estimate based on the availability of additional supporting information.
    (3) Includes sales of Apple TV, Apple Watch, Beats products, iPod touch and Apple-branded and third-party accessories.

    Dimitris Georgoulas
    Dimitris Georgoulas
    O Δημήτρης είναι συνιδιοκτήτης και αρθρογράφος του AppleWorldHellas. Κάτοχος διδακτορικού στα ασύρματα δίκτυα και την τεχνητή νοημοσύνη εργάζεται ως Project Manager στην εταιρεία ασφαλείας InnoSec και ως Marketing/Sales Director στην εταιρεία Nomikos Group of Companies. Αγαπημένη του συσκευή το iPhone 11 Pro Max του ενώ δεν αποχωρίζεται ποτέ πλέον το Retina MacBook Pro του. Μεγάλες του αδυναμίες η ψηφιακή φωτογραφία, και το σινεμά.

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