Thursday, April 22, 2021

Η Shot on iPhone ‘Hometown’ καμπάνια προωθεί τον Black History μήνα με πανέμορφο τρόπο

Η Apple έχει μια σειρά από promoting ενέργειες για τον Black History μήνα φέτος. Ένα από τα πιο δημιουργικά projects φέτος είναι η νεότερη shot on iPhone καμπάνια με την Apple να δίνει σε 30 μαύρους φωτογράφους από ένα iPhone 12 Pro έτσι ώστε να κάνουν λήψεις από την περιοχή που μένουν ανάγοντας την τοπική κουλτούρα της κάθε περιοχής.

Οι φωτογραφίες πραγματικά είναι εντυπωσιακές και η καμπάνια κρίνεται άκρως επιτυχημένη μιας και μεταφέρει όμορφες, πραγματικές ιστορίες των μαύρων κοινοτήτων της Αμερικής.

Σε Newsroom ποστ σήμερα, η Apple παρουσιάζει 5 από αυτούς τους φωτογράφους:

Blackness is not monolithic.

Julien James, Washington, D.C.

Black comes in different skin tones, hair textures, sounds, languages and dialects, and cultures. It’s more of a spectrum. Black people come to Washington, D.C., from all over the United States and the world to study, work, engage in politics — and all of them are bringing their own cultures. It’s this big flavor pot. D.C. has a large population of West Africans and Ethiopia’s largest population outside of Ethiopia, and they add to the Black cultural fabric. Then there are the native Washingtonians, who’ve created Go-Go music, fashion trends, and even the bike-life culture. They all add to the pot. The diversity in Black culture, and specifically in D.C., is something I wanted to capture in these images of Nate, Taryn, and Chris. They all are so unique and different — from their sense of fashion to their hair’s texture to their cultural upbringing.

Nate has this great energy, even his facial expressions embody D.C.’s vibe. I usually focus on a lot of direct eye contact when I shoot. The Ultra Wide camera allows me to get up really close to someone, still catch that direct eye contact, but also catch a ton of information in the background that paints a fuller story.

Black is excellence.

Lawrence Agyei, Chicago

I wanted to capture the essence of Chicago and its excellence. Bronzeville has enabled the careers of many jazz, blues, and gospel musicians, so I wanted to capture Sam in his element, playing his trumpet, while also placing him in the history of the neighborhood. The South Shore Drill Team also has a deep history in Chicago. Shooting with iPhone 12 Pro allowed me to place both Sam and the band members in these locations, and immediately see them through a new light. I was blown away with the speed of the camera and my ability to quickly edit these color shots to be black and white, adding to their historic, timeless feel.

Since I was young, my mom taught me the importance of knowing our history. She also taught me that everything Black was excellent. Malcolm X was excellent. Martin Luther King Jr. was excellent. I grew up in Italy, where schools didn’t really teach African American history, so my mother made sure that I knew about the leaders and movement of my people. As a photographer, my job is to document the Black experience in Chicago. My hope is that the stories I’m telling will help in changing the narrative of what Chicago is to the rest of the world.

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Στέφανος Κολοβός
O Στέφανος είναι Ηλεκτρολόγος Μηχανικός και έχει ένα πραγματικό έρωτα με την Apple. Ασχολείται με την τεχνολογία από μικρό παιδί. Αγαπημένη του συσκευή είναι το Apple Watch του που δεν το αποχωρίζεται ποτέ, ενώ λατρεύει το ποδόσφαιρο και το σινεμά.